Author Joe Morone wants you to "poke the amygdala" next time you start a sales conversation

If you're used to relational selling, Joe Morone is about to blow your mind.

It's true that people tend to buy from people they like. 

But Joe shares an uglier truth: Before you can start selling on emotion and logic, you need to start by "poking" the fear center of the brain, the amygdala.

If you can speak to that persons immediate business survival needs, they have to listen, and you can build from there.

Joe is the author of The Smart Sales Method, and President of WORLDLEADERS. He specializes in selling sales training to tech firms.

By fusing all of his core passions together, spiritually, physically, and intellectually, Joe has created a life of passion that helps him thrive. 

Joe shares these gems and more in our discussion...

1. When you make the call to the CEO, don't try to be their friend. You need to speak their language and tell them how you will help with what's most important to him/her.

2. If you don't want to take the time and sacrifice to be a bodybuilder, there's always golf.

3. Follow your excitement, particularly in the realms of the spiritual, physical, and intellectual. These interests and passions will shape you and help you find your best way to live and contribute.


Link to his book: https://www.amazon.com/Smart-Sales-Method-2017-Improving/dp/0692820302 

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